Tvorba strategie a strategické plánování - Teorie a praxe – Fotr Jiří (2020)

Quality strategy and strategic planning are one of the fundamental pillars of long-term corporate prosperity. This book will help managers and other employees improve the quality of strategy creation and strategic plans, with an emphasis on investment programs and strategic financial planning, their implementation, control, risk management, and crisis management. The second edition of the publication now focuses on the use of future scenarios for creating strategy variants and choosing the most suitable variant in terms of risks and opportunities for future development. The book is further expanded to include strategic management of innovations. The section dedicated to optimizing project portfolios reflects the current research activities of the author team. Experienced authors begin by focusing on strategic management, measuring and managing corporate performance, and creating a system of strategic plans, including resource planning for their implementation. The strategic investment and financial plan holds a key position within the strategic plans, and therefore the next part of the book is dedicated to their creation, analysis, and evaluation, including the application of computer support. Just like quality strategies and strategic plans, it is important to conduct ongoing evaluations of the progress of their implementation,…