Úvod do podnikové ekonomiky – Martinovičová Dana (2019)

The book provides basic information about entrepreneurship, value-creating and developmental processes of business entities, measuring and evaluating the appropriateness and economy, respectively, the effectiveness of corporate activities in the context of performance management, taking into account established financial and non-financial goals. It addresses specific issues of asset management and financial resources, as well as basic indicators of financial performance. In the mentioned contexts, managerial functions are defined, along with significant aspects of effective management of production, purchasing and sales, personnel and financial management, research management, and investment development of the company. The publication is intended for managers and entrepreneurs, especially of small and medium-sized enterprises. However, it can also be utilized by university students and MBA programs. The new edition is completely updated in light of the amendment to the accounting law and other significant legal regulations for business. Important changes in the domestic business environment and the surroundings of the company as such are also reflected. Corporate economics is both a theoretical and practical discipline focused on the company as one of the market entities. The authors align insights from various disciplines of corporate...