Description
This book offers a theoretical and practical manual for working in customer relations, sales, and marketing – from searching for and establishing customer contacts, through communication, building and maintaining relationships, to the specifics of trade in the context of intercultural differences. There is also space dedicated to psychology for salespeople and applied business mathematics and statistics, knowledge of which will help salespeople in their daily work. The practical sections of each chapter are enriched with inspiring case studies. The book is unique in its comprehensive view of the issues of trade and business negotiations. It is intended for both novice salespeople who are just getting acquainted with this field and experienced salespeople who want to expand their know-how with additional, cohesive information.
Information
Author: Říha David
Language: Czech
Publication date: October 6, 2021
Manufacturer: GRADA Publishing, a. s.
Genres: Management, Business skills, Books, Specialized and technical literature, Management and marketing
Type: Books - paperback
Pages: 216
ISBN/EAN: 9788027117253