Description
Get a comprehensive overview of the issues surrounding modern online marketing communication. It is currently a key tool for communication for most companies. The book will present not only these main and most important instruments, namely websites and SEO issues, but will guide you through a complete strategy in the online world, the online communication mix including all types of PPC advertising formats, the most commonly used comparison tools, e-shop creation, and the analytical tool Google Analytics versions 3 and 4. Great attention is paid to social networks, which have been an integral part of modern marketing for many years. In the book, you will find a detailed process for creating communication on Facebook and Instagram. You will also become familiar with forms of marketing communication on YouTube. The new social network TikTok, which is very popular among the younger generation, has also gained attention.
Information
Author: Burešová Jitka
Publication date: July 15, 2022
Manufacturer: GRADA Publishing, a. s.
Genres: Management and marketing, Advertising and marketing, Books, Specialized and technical literature
Type: Books - paperback
Pages: 288
ISBN/EAN: 9788027116805