Description
The book deals with two interrelated topics of management, namely product and operational management. In processing the texts, the authors attempted to capture all relevant themes of opinions, particularly methods and approaches to the successful development and implementation of product and operational management. From a historical perspective, the authors examined how these approaches emerge and are used in practice, emphasizing which approaches, techniques, and methods have been surpassed and which are still active today. The publication is intended not only for students of bachelor's and master's programs in economics and management but also for a wide audience of practitioners.
Information
Author: Veber Jaromír, Švecová Lenka
Publication date: December 6, 2021
Manufacturer: GRADA Publishing, a. s.
Genres: Higher education and vocational training, Books, Specialized and technical literature, Textbooks and languages, Management, Management and marketing
Type: Hardcover books
Pages: 344
ISBN/EAN: 9788027113859