Description
Do you also have a number of books on marketing under your belt, but are realizing that existing methods no longer work? And that what you learned in school is far from today's reality? Marketing, as we have known it until now, is dead! Traditional marketing is failing in today's digital age; its new form is social media. The author of this book brings a revolution in the way marketers should approach marketing. You will learn how to leverage your brand in the world of social media, where algorithms dominate, organic reach is declining, and customers do not want to be sold to; they want to engage. You will discover how to build smarter paid strategies that will help you dominate the market. You will find out how Donald Trump won the presidential election in 2016 with the help of social media or why Kim Kardashian is one of the biggest online brands in the world. The book explains that regardless of how easy it is to reach potential customers, the key relationship between the brand and the consumer still needs a human touch.
Information
Author: Gil Carlos
Publication date: June 3, 2021
Manufacturer: GRADA Publishing, a. s.
Genres: Business skills, Advertising and marketing, Books, Specialized and technical literature, Management and marketing
Type: Books - paperback
Pages: 200
ISBN/EAN: 9788027112968