Description
This Czech-language guide explains how to find new business ideas, assess their feasibility and potential for success, and prepare a sound business plan. It covers the identification of business opportunities, the creation of a suitable business model and the management of a crowdfunding campaign. Readers learn step by step how to develop a business plan, what not to overlook and which mistakes to avoid. The book also includes three business-plan examples for inspiration. It describes the entire process from identifying business opportunities to preparing a business plan and presents modern techniques for discovering opportunities, the Lean Canvas method and crowdfunding. The book is intended for both new entrepreneurs and experienced business owners who want to develop their companies further, as well as for university students studying economics and managers responsible for innovation and development.
Information
Author: Svobodová Ivana, Andera Michal
Language: Czech
Publication date: October 23, 2017
Manufacturer: GRADA Publishing, a. s.
Genres: Business, Successful life, Books, Specialized and technical literature, Management and marketing, Non-fiction literature, Personal development
Type: Books - paperback
Pages: 232
ISBN/EAN: 9788027104079