Základy finančního řízení podniku – Čižinská Romana (2018)

The publication aimed at corporate managers and university students introduces the basic principles, methods, and tools of modern corporate finance. The book is unique in that, unlike traditional mainstream publications in this field, it focuses more on explaining issues through examples from everyday life and on the specifics of the domestic business environment. The various areas of decision-making for corporate managers are explained in relation to managing the key value creation generators for the owner. Readers will become familiar with the possibilities of using accounting information in financial management, current approaches and methods for managing key economic variables (costs, revenues, profit, income, expenses, cash flow), the decision-making process regarding business financing, selected aspects of decision-making on long-term and short-term investments, and the evaluation of the company's financial performance. The explanations are supplemented with illustrative numerical examples, and great attention is paid to the interpretation of results. The study of the issues is also facilitated by summaries of key findings, key terms, and knowledge questions including solutions, which are provided at the end of each chapter, as well as an continuously updated internet...