Description
If you want to understand the basic principles of marketing, then you are holding the right book. It was created in close collaboration with leading experts from practice. The authors, led by Miroslav Karlíček, head of the Marketing Department at FPH VŠE, clearly and engagingly explain to beginner marketers how marketing works and how it can be used in competitive battles. The book also guides readers to apply each insight directly within their own marketing project. The second edition of the book has been completely revised and updated with the latest trends in the field. It also includes a number of practical examples. In the book, you will find answers to the most important questions: What is marketing and why is it essential for the success of every company? What is the marketing environment and how can it be studied? What marketing strategy should be chosen? How to create the right 'product', how to price it, how to promote it, and how to ensure its availability?
Information
Author: Karlíček Miroslav
Publication date: January 22, 2018
Manufacturer: GRADA Publishing, a. s.
Genres: Advertising and marketing, Books, Specialized and technical literature, Management and marketing
Type: Books - paperback
Pages: 288
ISBN/EAN: 9788024758695