Description
This classic marketing manual defines the strategies, plans and campaigns of today’s marketing battlefield. Marketing is war: to triumph over the competition, it is not enough to target customers. Marketers must also take aim at competitors and be ready to defend their own territory against attackers at all times. The book presents effective defensive, offensive, flanking and guerrilla tactics and sets out new rules for the marketing battlefield.
Information
Author: Trout Jack
Language: English
Publication date: January 1, 2019
Manufacturer: "MAS POINT" d.o.o.
Genres: Other languages, Books, Foreign language books
Type: Hardcover books
Pages: 237
ISBN/EAN: 9786170953858

