Description
This book explores a simple but fundamental question: why are some people and organisations more innovative, influential and profitable than others? Simon Sinek’s iconic global bestseller argues that the answer to why is another why. Leaders such as Martin Luther King Jr., Steve Jobs and the Wright Brothers had little in common, yet they all started with a WHY, understanding that people do not truly buy into an idea, movement, product or service until they understand the WHY behind it. With a new foreword and updates throughout, including the importance of holding on to our WHY in a social-media-obsessed world, this 15th-anniversary edition celebrates the simple but transformative idea that inspires greatness. “One of the most incredible thinkers of our time,” says Steven Bartlett, podcaster and author of Diary of a CEO.
Information
Author: Sinek Simon
Language: English
Publication date: May 15, 2025
Manufacturer: The Book Service Ltd (Penguin)
Genres: Business books in english, Books, Foreign language books, English literature, Non-fiction literature in english
Type: Paperback book
Pages: 249
ISBN/EAN: 9781405977593