Description
Why is Red Bull so popular when everyone hates the taste, why do countdown boards on platforms lessen the pain of train delays, and why do we prefer stripy toothpaste? In Alchemy, TED speaker and advertising executive Rory Sutherland explores the forces behind original thinking. Drawing on behavioural science, striking stories and branding, he argues that abandoning logic and rationality can be the best way to solve problems. Economists, businesses and governments often assume that people are rational and make evidence-based decisions, but Sutherland suggests that many personal and social problems may be solved by thinking less logically. To be brilliant, he argues, you have to be irrational.
Information
Author: Sutherland Rory
Language: English
Publication date: May 13, 2021
Manufacturer: The Book Service Ltd (Penguin)
Genres: English literature, Books, Foreign language books, Business books in english, Non-fiction literature in english
Type: Paperback book
Pages: 384
ISBN/EAN: 9780753556528