Description
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light. Why did Los Angeles become the bank-robbery capital of the world in the late 1980s and early 1990s? What is the magic third, and what does it have to do with racial equity? What do big cats and clusters of teenage suicide have in common? These are just some of the questions Gladwell addresses as he revisits the phenomenon of epidemics and examines when, how and, above all, where ideas, viruses and trends spread. Gladwell shows that, whether in neighbourhoods, schools, zoos or conference rooms, today's epidemics are no longer singular occurrences but turbocharged versions of their earlier counterparts. Tipping points, he explains, play a much bigger role in our lives now than ever before. This provocative and fascinating book offers new and innovative ways to understand them.
Information
Author: Gladwell Malcolm
Language: English
Publication date: October 1, 2024
Genres: English literature, Books, Foreign language books, Business books in english, Non-fiction literature in english
Type: Paperback book
Pages: 352
ISBN/EAN: 9780349147192