Description
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
Information
Author: Thaler Richard
Language: English
Manufacturer: The Book Service Ltd (Penguin)
Genres: English literature, Books, Foreign language books, Business books in english, Non-fiction literature in english
Type: Paperback book
Pages: 418
ISBN/EAN: 9780241951224