Misbehaving - The Making of Behavioural Economics – Thaler Richard

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When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

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Author: Thaler Richard

Language: English

Manufacturer: The Book Service Ltd (Penguin)

Genres: English literature, Books, Foreign language books, Business books in english, Non-fiction literature in english

Type: Books - paperback

Pages: 418

ISBN/EAN: 9780241951224

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