Description
Nir Eyal reveals how successful companies create products people cannot put down, and how to build products that encourage lasting customer engagement. He introduces the Hook Model, a four-step process embedded in products that subtly shapes customer behaviour. Through successive hook cycles, these products bring people back again and again without relying on costly advertising or aggressive messaging. Drawing on years of research, consulting and practical experience, Eyal offers a practical guide rather than abstract theory. The book is aimed at product managers, designers, marketers, start-up founders and anyone interested in how products influence behaviour. It provides practical insights into creating lasting user habits, actionable steps for building products people love, and examples ranging from the iPhone and Twitter to Pinterest and the Bible App.
Information
Author: Eyal Nir
Language: English
Publication date: August 20, 2015
Manufacturer: The Book Service Ltd (Penguin)
Genres: English literature, Books, Foreign language books, Business books in english, Non-fiction literature in english
Type: Hardcover books
Pages: 256
ISBN/EAN: 9780241184837