Jak na reklamu - Praktický průvodce světem reklamy – Pospíšil J. (2012)

Computer Media s.r.o.SKU: 9788074021152
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Description

This practical guide, with contents in Czech, introduces the basic information about advertising, its history and effects. It also covers specific methods used in advertising communication together with basic instructions. Advertising is an omnipresent phenomenon encountered practically every day and, for most companies, the most powerful promotional tool.

Informations

Author: Pospíšil J., Závodná Lucie S.

Language: Czech

Publication date: 1 février 2012

Manufacturer: Computer Media s.r.o.

Genres: Computers and internet, Advertising and marketing, Books, Specialized and technical literature, Management and marketing

Type: Books - paperback

Pages: 144

ISBN/EAN: 9788074021152

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