Description
This Czech-language textbook provides a comprehensive overview of tourism, with emphasis on understanding it within the broader context of economic fields and from an international perspective. It follows the development of knowledge from classical theory to new directions in the discipline and introduces destination management and marketing as newer fields influencing the development of tourism in regions. The chapters use a structured format to help readers navigate the subject. The publication is intended for teaching the fundamentals and economics of tourism at higher vocational schools and at bachelor’s and master’s levels, as well as for all forms of continuing education for tourism professionals. This is the second edition.
Informations
Author: Hesková Marie
Language: Czech
Publication date: 1 mars 2015
Manufacturer: SPN - pedagogické nakladatelství, a.s.
Genres: Tourism and gastronomy, Travel, Cook-chef, food industry, Vocational subjects, Books, Textbooks and languages, Textbook for high schools and gymnasiums
Type: Books - paperback
Pages: 200
ISBN/EAN: 9788073731076