Description
This English-language introduction to business and management explores more than 90 important ideas, events and milestones, from benchmarking and Big Data to Kaizen and cash flow. It explains subjects ranging from competition-based theory and critical-path analysis to market mapping and the MABA matrix through accessible explanations, bold infographics, step-by-step diagrams, witty illustrations and key quotations from figures such as Andrew Carnegie and Warren Buffet. The revised edition adds eight pages of new material on bond markets, the Minsky Moment, the gig economy, black swans and artificial intelligence. Part of DK’s Big Ideas series, it is designed for newcomers to business and management as well as readers wishing to broaden their knowledge.
Informations
Language: English
Publication date: 2 avril 2026
Manufacturer: Bohemian Ventures, spol. s r.o.
Genres: Business books in english, Books, Foreign language books, English literature, Non-fiction literature in english
Type: Hardcover books
Pages: 360
ISBN/EAN: 9780241696071