Re: E-mailing, který funguje – Ševčíková Zuzana (2025)

This comprehensive guide to email marketing combines theory, practice and real-world experience from the marketing agency suzzie.cz, which has long helped brands improve the performance and effectiveness of their online communication. Created under the guidance of experienced senior specialists in performance marketing and email marketing, it also includes interviews with notable figures from Czech marketing, law and copywriting, including Ludmila Hruban of Newton University, Josef Bátrla and Martin Kavka, author of Hacknutá čeština. The book is intended for marketers, e-shop operators, freelancers and entrepreneurs who want to take their email marketing to a higher level through practical examples, advice and procedures rather than unnecessary theory. It explains how to write emails people want to read instead of delete, from subject lines to calls to action, and presents strategies used by professional marketers to turn email marketing into a profitable channel. Readers will also find interviews, real case studies from agency practice, and results verified through testing and data. Newton University recommends the book and guarantees the professional quality of its content. A tongue-in-cheek certificate for an “Official Email Marketing Master” is included, along with a link to bonus materials designed to take email campaigns even further.