Marketing 6.0 - Budoucnost ve znamení zážitků – Kotler Philip (2025)

Dive into the rediscovery of marketing fundamentals with the rise of metamarketing and let the best in the field guide you.
In this new publication, the author of the book, the famous promoter of "4P marketing" Philip Kotler, explains how marketers can leverage technology to meet customer needs and achieve global changes. In the new era of metamarketing, the author clarifies how to integrate the development of technological and business models with the dramatic shifts in consumer behavior that have occurred over the last decade. You will learn about the building blocks of metamarketing, what technologies are used daily by Generation Z and Generation Alpha. He will explain how to enter the metaverse and augmented reality, and inform you about potential obstacles and their solutions for creating a more interactive and intense experience.
The book is intended for managers, executives, board members, and other leaders who are striving to stay ahead in a time when the marketing environment is literally changing beneath their hands. This publication is also indispensable for the new generation of marketers, advertisers, content creators, and other professionals.