Five Stars : The Communication Secrets to Get From Good to Great – Gallo Carmine (2019)

Ideas do not sell themselves. As globalization, automation and artificial intelligence disrupt every field, having a good idea is no longer enough. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, explains how mastering the ancient art of persuasion can help you stand out, get ahead and achieve greatness in the modern world. He explores the communication skill Warren Buffett says can raise your value by 50 percent, why 75 percent or more of your income may depend on selling your ideas, the three-part formula shared by Airbnb's founders and successful Hollywood films, why simple language persuades adult listeners, and the brain hack used by Steve Jobs, Leonardo da Vinci and Picasso to unlock their best ideas. Gallo applies Aristotle's formula of persuasion to contemporary audiences, drawing on interviews with neuroscientists, economists, historians, billionaires and business leaders from companies including Google, Nike and Airbnb. In the age of automation, this book shows how communication can bridge the gap between mediocrity and exceptionality and give you a competitive edge.