{"product_id":"9788027743971","title":"Jak se budují značky - Co obchodníci nevědí (2025)","description":"\u003cp\u003eIf you answer yes to most of the following questions, your work may be based on many mistaken assumptions: that differentiation is your essential marketing task; customer loyalty reflects the strength rather than the size of your brand; retaining a customer is cheaper than acquiring one; price promotions increase market penetration rather than customer loyalty; your competitors are determined by your brand positioning; mass marketing is dead or at least uncompetitive; buyers have special reasons for purchasing your brand; your customers are a specific type of person; and 20% of your biggest customers generate at least 80% of your sales. The contents are in Czech.\u003c\/p\u003e","brand":"DOBROVSKÝ s.r.o.","offers":[{"title":"Default Title","offer_id":54025198240091,"sku":"9788027743971","price":41.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1787\/2513\/files\/0639630.jpg?v=1789062653","url":"https:\/\/czechmovie.com\/products\/9788027743971","provider":"czechmovie","version":"1.0","type":"link"}