{"product_id":"9780753556528","title":"Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity – Sutherland Rory (2021)","description":"\u003cp\u003eWhy is Red Bull so popular when everyone hates the taste, why do countdown boards on platforms lessen the pain of train delays, and why do we prefer stripy toothpaste? In Alchemy, TED speaker and advertising executive Rory Sutherland explores the forces behind original thinking. Drawing on behavioural science, striking stories and branding, he argues that abandoning logic and rationality can be the best way to solve problems. Economists, businesses and governments often assume that people are rational and make evidence-based decisions, but Sutherland suggests that many personal and social problems may be solved by thinking less logically. To be brilliant, he argues, you have to be irrational.\u003c\/p\u003e","brand":"The Book Service Ltd (Penguin)","offers":[{"title":"Default Title","offer_id":54024818852187,"sku":"9780753556528","price":33.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1787\/2513\/files\/0528182.jpg?v=1789061096","url":"https:\/\/czechmovie.com\/products\/9780753556528","provider":"czechmovie","version":"1.0","type":"link"}