{"product_id":"9780241184837","title":"Hooked : How to Build Habit-Forming Products – Eyal Nir (2015)","description":"\u003cp\u003eNir Eyal reveals how successful companies create products people cannot put down, and how to build products that encourage lasting customer engagement. He introduces the Hook Model, a four-step process embedded in products that subtly shapes customer behaviour. Through successive hook cycles, these products bring people back again and again without relying on costly advertising or aggressive messaging. Drawing on years of research, consulting and practical experience, Eyal offers a practical guide rather than abstract theory. The book is aimed at product managers, designers, marketers, start-up founders and anyone interested in how products influence behaviour. It provides practical insights into creating lasting user habits, actionable steps for building products people love, and examples ranging from the iPhone and Twitter to Pinterest and the Bible App.\u003c\/p\u003e","brand":"The Book Service Ltd (Penguin)","offers":[{"title":"Default Title","offer_id":54024848343387,"sku":"9780241184837","price":39.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1787\/2513\/files\/0309112.jpg?v=1789061124","url":"https:\/\/czechmovie.com\/products\/9780241184837","provider":"czechmovie","version":"1.0","type":"link"}