{"product_id":"9788074025259","title":"Cestovní ruch (2026)","description":"\u003cp\u003eThis Czech-language textbook presents tourism as a significant social and economic phenomenon, an important economic sector connected with the growth and prosperity of a country, and a part of the national economy made up of numerous business activities. It explains the role of tourism in modern society, the types of tourism available and their specific features, the work of travel agencies and tour operators, and the goods and services they offer. It also covers the technological support of tourism, including currently used information and reservation technologies, and introduces the services provided in tourism, from transport, accommodation and catering to passport and customs services, guiding and animation services. The lessons cover tourism and its role in modern society, including its definition, historical development, classification, current characteristics, economic aspects and influencing factors; the basic and specific forms of tourism; travel agencies and tour operators, product distribution, online travel agencies and package tours; information and reservation technologies, tourist information centres, reservation systems, the use of ICT by tourists and artificial intelligence; transport processes and transport services; and accommodation services, including their purpose and history, basic terminology, accommodation units, supplementary services, facilities, categorisation, specialised hotel facilities, hotel departments and factors affecting service standards. The source description ends while introducing the topic of catering services.\u003c\/p\u003e","brand":"Computer Media s.r.o.","offers":[{"title":"Default Title","offer_id":54025457500507,"sku":"9788074025259","price":21.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1787\/2513\/files\/0697799.jpg?v=1789064071","url":"https:\/\/czechmovie.com\/es\/products\/9788074025259","provider":"czechmovie","version":"1.0","type":"link"}